By F2C Author • June 15, 2018

6 Effective Real Estate Voice Mail Scripts That Get Callbacks

Not sure what to say when leaving a voicemail for a real estate lead?

Ever wonder why they aren’t calling you back?

Calling leads is an important part of growing your business, but it can get frustrating when you call and call and never get a reply. Having phone scripts in place can make all of the difference in the effectiveness of your lead calls. Scripts allow you to come across as confident and professional and convey all the important points you need to make. No more stumbling over your words or forgetting to mention an important factor, like your name or phone number. Scripts will help you stay consistent and make calling more enjoyable because you’ll know what works and what doesn’t.


It’s shocking to learn that 97% of calls go to voicemail but, after making hundreds of calls, most would agree the percentage feels at least that high. Consider the following before making a call:

  • Where the lead came from
  • Time of day the lead was received
  • Keep your message short (under 20 seconds)
  • Avoid giving away too much information
  • Add information that will pique their interest
  • Speak with confidence/authority
  • Keep tone and delivery casual and friendly
  • Be clear and concise


Get Verified Leads In Your Inbox

 K.I.S.S. - The Simple Approach 

According to Hubspot, the most effective voicemail is as simple as the following:

“Hello, this is _________ from _______. I’m calling because [reason]. I’d love to talk to you about _________. My number is _________. I’ll also follow up with an email tomorrow. I look forward to hearing what you think. Have a great day. Goodbye!"

See how this voicemail is straightforward, clear and concise? This might be a good script to start with if you’re new to making calls to leads. Always talk in a friendly voice and come from a place of caring (they’ll feel it on the other end of the line). After you’ve used the script for awhile, you’ll learn how leads are reacting to the voicemail and you can rescript it if necessary. Keep in mind, you will be calling the lead MANY times so you’ll have plenty of opportunities to try different scripts. To be most effective with your voicemail scripts, keeps notes on what’s working and what isn’t. 

Leads Who Have Visited Your Website 

When you generate a lead from your website, mention how you obtained their information and reference any material they downloaded. Consider the following script when calling a lead who recently visited your website:

“Hello ___. This is ______ from _________. I’m calling because you downloaded my guide on “How to Make the Best Offer In Today’s Housing Market”, and I have some new information I haven’t had a chance to add to the ebook but would like to share. It’s about what I’ve learned from clients who’ve been caught up in bidding wars and how they came out on top. If you’d like to learn more about making the best offer to win the house of your dreams, my number is ______. I’ll follow up with an email as well {mention texting if you don’t have an email address}. I look forward to hearing what you think about the ebook. Again, my number is ___________ . Have a great day!”


As I mentioned earlier, this won’t be the last voicemail you leave so get creative with future messages. The next day you could leave a voicemail similar to the following:

“Hello ____. This is _____ again, calling from ______. I ran across some information on a client who made dozens of offers on houses before someone finally accepted one of them. We learned a lot from the experienced and I successfully used the findings to help other homebuyers make bids that were accepted early in the house hunting process. I thought I would share it with you in hopes of saving you time and making it easier for you to purchase the home of your dreams. I’ll email you the information. Give me a call if you would like to review it together. Thank you.”


Give them a reason to call you back. In both voicemail messages, did you noticed how I mentioned new information they might be interested in? That will grab their attention more than simply introducing yourself, thanking them and asking them to give you a call if they have any questions. Come from a place of helpfulness by giving them something to look forward to and that will solve a problem. 

Leads from 3rd party vendors

When calling a lead that was generated from a 3rd party vendor, it’s important to let them know how you received their contact information and why you’re calling. This type of lead may have looked at dozens of homes and requested information from as many real estate agents, all in a matter of minutes. The quicker you respond to this type of a lead, the more likely you’ll beat out the competition. Start off on the right foot by putting them at ease with a quick introduction and some facts:

“Hello ___. This is ______ from _________. I’m calling because you requested information through [vendor] about [address of house]. I’m available right now to answer questions. I found a couple of other homes near the one you’re interested in, and they are similarly priced. Do you want to talk tonight? You can call or text me at ___________. I look forward to speaking with you and answering any questions. Again my number is ___________. Thank you!"


FSBO Leads

Whether you come across a FSBO or a client mentions one, there are a variety of approaches you can take when calling the seller. Consider leaving a voicemail that’s focused on a potential buyer (keep in mind, you must have a client interested in their home). Give this script a try:

“Hi, I’m calling about the home you have for sale. One of my clients mentioned your home the other day and how it was being sold privately. I was wondering if you would be willing to pay a buyer commission if my client wants to buy your home. If so, please call me at ____________ and let me know. My name is ________ and I’m from [your agency]. Again, my number is __________. I look forward to hearing what you think about a potential sale. Thank you.”


Another FSBO voicemail script might include talking about your connection to the neighborhood:

“Hi, this is _______from ________. When I was out running around the other day, I noticed that your house was for sale by owner. Before you delete this, I just wanted to let you know that I’ve sold homes, very similar to yours, in the same area, and above list price. You might have received a few “Just Sold in Your Neighborhood” postcards from me. Because I have met with many buyers looking for this type of home, I think I could help you meet your goal of selling your home. I’m available to answer any questions about finding the right buyer, and I provide a free consultation. Please give me a call on my cell phone at _____________. Again, my number is ________. Take care and enjoy the rest of the day.”



Might sound a bit alarming but consider the number of times you’ve tried to leave a voicemail only to hear “this voicemail box is full”. Even if you can leave a message, a millennial may never listen to it. After you’ve made the call, whether you were able to leave a voicemail or not, follow up with a text message to get their attention and hopefully a response. 



When following up with leads, it’s important to have well-practiced voicemail scripts in place. You will leave a lot of them so do your best to come across as helpful, friendly, and professional

Timing is everything. The moment you receive the lead alert is the best time to make the follow-up call. If you call them days later, your chances of getting them on the phone are greatly diminished. By calling them right away, you’ll talk to more leads which will inevitably boosts sales. 

Consider the following as you evaluate your voicemail efforts:

  • Role-play your voicemail scripts so you sound like you’re making your 20th call, not your 1st. Ask your friends and colleagues for honest feedback on your voicemail scripts.
  • Continually review what’s working and what isn’t -- there’s always room for improvement.
  • If you have the lead’s email address, follow up with an email, and let them know in the voicemail you’re going to do so. If you don’t have an email, let them know you’ll follow up with a text.

Don’t give up when you don’t receive a call from lead you’ve reached out to. You will need to make at least a handful of calls, plus emails and texts, over the next couple of weeks to maximize your chances of speaking to the lead. You may find that leads don’t want to speak directly to you but will communicate through text or email. No matter the avenue of conversation, consider it a win when they start conversing with you through any form of communication. Be persistent. If you don’t hear from them after weeks of effort, nurture them through a drip email campaign. All of the effort you put forth to reach out to the lead may not result in an immediate response but, they may call you in six months and that is a win.

Start making those calls and use your voicemail scripts to ensure you come across as a professional who will make a difference. You’ve got this!