Tiny home living is still a trend but do tiny home owners, from 2-5 years ago, still want to live tiny? It's no secret that many of these homeowners regretted the move. Some found themselves without a place to live because of city-imposed minimum square footage requirements and lawmakers refusing to support the tiny home movement. Others simply got tired of living small and are ready to transition into a single family home or condo. Are you ready to market to tiny home owners?
- Drawbacks of tiny spaces
- Benefits associated with a single-family home
As you begin your marketing, focus on the drawbacks of tiny living and how a small single-family home is the next best move. Many tiny home owners are tired of staring at the same 4 walls, sleeping in a loft with very little headroom (ever try to make a bed on your knees?), mini fridge limitations, very little counter-space and no bathtub. They're ready to consider a small, single-family home. As you market towards these owners, consider what might appeal to these homeowners.
- More space to put stuff that we're always accumulating
- Live closer to town
- No ladder to get to the bedroom
- Ability to entertain more guests
- No wardrobe limitations
1 in 3 homeowners wished
they had chosen a larger home.
Storage. Tiny home owners tire of having a closet the size of a small refrigerator. Simplifying and downsizing possessions may have sounded good in the beginning, but it can lose its appeal after living in a tiny home for a period of time. NOTE: Many of these homeowners rented a storage unit for the extra items they just couldn't part with. Now might be a good time to offer to pay for a moving truck and move them into a single-family home.
Counter space. Most tiny homes have counter-tops the size of a large cutting board. That means fewer kitchen appliances which cannot be stored on the counter. Time to toast bread under the broiler. Many of these homeowners would like to have the ability to have a toaster or coffee maker on the counter.
Location, location, location. Many tiny home owners have to park their tiny homes away from the city due to zoning restrictions or in areas where there is low-priced land. They miss having the ability to walk to the store or have nearby entertainment options. As you market to this group, focus on the convenience of living close to the grocery store, theater, and restaurants.
Entertaining guests. As you can imagine, there are limits to entertaining in a small space, especially if your can't take the party outside due to poor weather. Even a small living room in a single-family home holds great appeal to a tiny home owner who's used to entertaining in 100 sf. Help these homeowners get a feel for what it would be like to entertain more than one person at one time.
Hobbies. Many tiny home owners gave up their hobbies when they downsized to a tiny home. Quilters no longer had room for a sewing machine, material, batting, etc. Any hobby that required a garage was suddenly out of the question. Moving into a home with extra space to sew, or one with a single-car garage, holds great appeal for those who are tired of tight spaces.
Tired of climbing a ladder. Yes, many tiny home owners must use a ladder to get to their bedroom. Imagine having to climb down a ladder to get to the bathroom in the middle of the night. This alone could be enough to convince a tiny home owner to move to a bigger home.
Tiny homes banned. Many cities are banning tiny homes or requiring permanent foundations and hook up to city utilities. This defeats the purpose of saving money by building a tiny home and living off the grid (preferred by many). If this has happened in your area, it might be a good opportunity to reach out to tiny home owners and help them find a new location for their tiny home or replace it with a larger, single-family home.
When you find a tiny home owner who has had enough of tiny living, play to the drawbacks and focus on what they can look forward to in a single-family home. Many will be ready to move into a larger space, even if it only features 1000 sf. Help them visualize what it would be like to entertain a large group of friends, have a space for hobbies, and simply be able to climb into bed without using a ladder. Create more value by finding a place for them to store their tiny home, which might include buying a piece of property.... from you. Or, educate them on how they can use their tiny home as a rental. Now that's service!